Social Media Marketing for Educational Institutions

With close to 98% of students active on social media today, and 75%
of students saying social media content influences their enrollment decision, social media marketing for educational institutions is an essential tool for student recruitment.

Regardless of what kind or size of school you are, or where you’re located, Social Imli can help boost your school’s brand awareness and develop a vibrant, active, and growing following across multiple social networks that will make an impact in your school’s online presence. We’re known for developing integrated social media marketing strategies that leverage a wide range of relevant platforms and are relevant to your audience and creative that will resonate. Find out more about your our approach.

Organic Social Media Content

Social Imli’s social media marketing packages are designed to fit the needs of schools just like yours.. As a specialized digital marketing agency supporting all school types and sizes, our team can create up to 30 unique social media posts per week distributed on your school's social media feed, and provide expert recommendations on how to leverage the best channels to reach your target audience. Our inbound marketing packages typically focus on these four leading platforms:

Facebook

With over 2.9 billion active monthly users, Facebook remains an essential platform to reach your prospective students and reinforce your recruitment efforts
Essential when it comes to sharing various content such as photos, blog posts, informative content, infographics, live video, and events
Ideal for: reaching a large audience and posting a wide variety of content.

Instagram

With more than one billion monthly active users, Instagram is the second most popular social network worldwide, after Facebook
A must-have platform for sharing visual and attractive content (photos, videos, infographics, reels, etc.)
Instagram is a powerful tool for reaching a young audience aged between 18 and 35
Ideal for: reaching a young audience with attractive visual content.

Twitter

With more than 200 million daily active users, Twitter is an essential social media to communicate information through short concise messages ideally to adults aged 25 to 34
An essential platform to reach parents of students or adults who want to continue their education
Ideal for: reaching young adults with short content.

Linkedin has an active community of over 180 million subscribers
Primarily used by professionals and companies to develop their contact networks, company information and seek out new career opportunities
Prime channel to promote professional development or career change training
Ideal for: reaching young professionals who want to develop their careers.

Social Media Paid Advertising

Social media using paid advertising allows your institution to quickly reach potential students and generate student inquiries immediately. Our paid ads team has a proven track record of creating paid advertising campaigns, for all sorts of school types and highly specialized target audiences.

What campaign goals are you looking to achieve?

With so many objectives to choose from including promoting new programs, advertising for open house / open days, career fair events, increasing social media followers or simply to generate more leads for your enrollment funnel,
Social Imli can help.

Awareness and Engagement Goals:

Generate interest in your school’s brand, programs, or events
While not focused on generating immediate inquiries, these campaigns are pivotal for putting your school at the top of a prospective student’s mind when it comes time to researching programs of interest or applying

Lead Generation Goals:

Highly focused campaigns target prospective students according to the needs of your school (age, location, educational background, educational interests, etc.) and aim to secure immediate inquiries into your programs
Work best when your school is actively seeking admissions and looking to fill seats in your classrooms

Establish Metrics that Matter

Each campaign type and marketing strategy will deliver different metrics for performance analysis, called KPIs (Key Performance Indicators)
The first step of a successful campaign is to define the correct KPIs, which can vary from Reach to Traffic, or from Engagement to Purchases

Media Platforms Options for Paid ADS

Facebook and Instagram Ads

Sharing similar personas, Facebook communicates better with parents of students while Instagram delivers a better performance when the ads are related to visual markets such as makeup, art, esthetics, etc.

LinkedIn Ads:

LinkedIn professional platform focuses on business networking. For that reason, it’s perfect for business to business (B2B) advertising, corporate training and even finding mature professionals that might be interested in additional pathways to advance their careers.

Reddit Ads

Reddit has a massive user base and can be leveraged to give your school and its programs additional exposure. This platform works best when a school is looking to advertise nationally and generate more brand awareness to support marketing efforts on other channels.

School Website Design and Development

Give your school a website designed to keep pace with and take advantage of today’s latest online innovations, allowing for a faster, sleeker, and more intuitive online presence that generates traffic. Our team of designers and developers handle everything from simple updates to full-scale redesigns, and work with several different platforms, languages, and design needs. We also offer ongoing hosting, maintenance, and support services for schools.

The technology on the web continues to evolve and the expectations of the user experience is becoming increasingly demanding in terms of ease of navigation, load time, and design aesthetics.

Our extensive web design services can help your school:

Improve the user experience your website offers
Develop or optimize a multilingual website that immediately connects with international students
Ensure your site is mobile responsive and accessible across all devices
Create purposeful content to populate your site with helpful information and visuals

Your school’s website plays a pivotal role in your digital marketing strategy, from top of funnel to the bottom of funnel, so it’s important to ensure every element of your website is working effectively on your behalf to generate traffic and increase conversions. That’s what we do.

Digital Marketing Services for
Various Educational Institutions

Digital Marketing for
Universities

Universities that are looking to attract more students are turning to digital marketing for the education sector. Many prospective students start their research online before visiting a campus. This means that their online identity which can be boosted by the digital marketing company for education is one of the biggest factors influencing their decision.

Digital Marketing for
Schools

If done correctly, digital marketing for schools can be a powerful tool for your school's online presence. Your website should be easy to use and provide multiple methods for communication. We’ll include a live chat feature and direct messaging functionality. This type of digital marketing for educational institutes helps your school stay in touch with its community and encourages engagement.

Digital Marketing for
Colleges

One of the most effective strategies for digital marketing for colleges is to use social media. Almost half of today's college students turn to social media when they're looking for a higher education institution. On average, these young people spend two hours and 26 minutes on social media daily.

Digital Marketing for
EdTech

When creating a digital marketing strategy for EdTech, we take into consideration the requirements of the student audience.There’s a gamut of offerings in EdTech - you might lose your prospective students to the lure of many substandard courses offered by nondescript technical education institutes - Reinvent Digital will help you stay on a higher pedestal!

The Pillars of Digital Marketing for
Education Institutes

SEO for Education

SEO, integral to every online marketing agency for education, is important for increasing awareness of the institution and providing the right information. We realised that it is an area that’s often ignored by educational institutes - SEO is the key to online success and we can help you get better results through it. In addition, partnering with the digital marketing agency for schools can make sure your school ranks higher than your competitors in Google searches. SEO is also important for preventing errors on your website, such as 404 errors, which negatively impact your rankings.

Lead Generation Campaigns for Admissions

One effective way to generate leads for admissions in colleges, universities and schools is to use content marketing. By writing and posting high-quality content, you can answer prospective students' questions, build their interest, and provide helpful resources. Aside from content, you can also consider short-form video storytelling as an effective way to influence prospective students - we’ve generated leads for numerous educational institutions through this strategy of digital marketing company for universities and schools

Social Media for Institutes
& Colleges

Creating awareness through social media is a powerful online marketing company for education. This strategy is important for reaching potential students and parents, and can help build your institution's brand.
Creating awareness through social media in higher education requires engaging with your followers. Today's students want a personalised experience, and educational institutes need to deliver on that expectation with the digital marketing company for colleges and schools. This means engaging with your followers and answering their questions and comments.

Local Listing Optimisation for
Institutes & Colleges

Higher education institutes and colleges must optimise their web presence for local search. There are several ways to optimise the local aspect of their web presence. One way is by linking to local partners and getting their websites listed in trusted directories. Another way is to build citations - you can trust our expertise here! As one of the trusted digital marketing company for colleges, use specific keywords that are related to your institution. Most students use a variety of different words and phrases when searching online.

Landing Page Development for
Lead Generation Campaign

Landing pages for colleges, universities, and schools can be a powerful way to attract prospective students (READ LEADS). With the right copy, you can give visitors the information they need to make an informed decision. The copy should also be targeted to your target audience. So, we’ll Include a statement like, "Why you should choose this institution over others," and include details of the program, including address, program format, and application process.

GET QUALITY LEADS FOR YOUR EDUCATIONAL INSTITUTIONS

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